Open Reports → Recommendations and actions log. For each flag marked Done on a campaign or ad, PipeHalo compares 14 days before with up to 14 days after the day you marked it done.
| Flag | Number compared | Better means |
|---|---|---|
| Under- or over-pacing | Pace against daily budget | Closer to 100% |
| Click-through, fatigue, stale creative | Click-through rate | Higher |
| Cost per click spiking | Cost per click | Lower |
| Cost per thousand impressions spiking | Cost per thousand impressions | Lower |
| Spend with no conversions | Conversions and leads per day | Higher |
The after number is green when it improved and red when it got worse. You'll see Too soon until 3 days have passed. Other flag types show Not measured. Before and after shows what changed, not proof of what caused it.
The log also counts flags raised, done, dismissed, cleared on their own and still open, plus the average days to act.
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