| Report | What it shows |
|---|---|
| Leadership summary | A one-page PDF for your VP or CMO: ad spend, pipeline sourced by ads, pipeline per ad dollar, cost per opportunity, what the team fixed and what needs attention. Download it or email it |
| Channel scorecard | Spend, results, cost per result, click-through, cost per click and opportunities by channel and campaign, over 7, 30 or 90 days |
| Pipeline by channel | Leads, MQLs, SQLs, opportunities, pipeline and closed-won by the channel that sourced them, with conversion rates and days between stages |
| Budget pacing | Spend so far this month against each campaign's daily budget, the month-end forecast, and where unspent budget could go |
| Recommendations and actions log | Every flag, what your team did and the before-and-after numbers |
| Creative performance | Coming soon |
The leadership summary needs a CRM and at least one ad platform connected. You can email it to up to 10 people at your company's domain.
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