Budget pacing

Reports → Budget pacing compares this month's spend with each campaign's daily budget, using full days through yesterday.

• Plan is the campaign's daily budget as set in the ad platform today, times the days it runs this month. A budget changed mid-month counts as if it applied all month.
• Forecast is spend so far plus today's run rate for the days left.
• On pace means within 15% of plan so far. Pacing flags start on the 6th of the month.

Campaigns with a lifetime or shared budget show spend and forecast but no plan. Where budget could move lists on-pace campaigns with the lowest cost per result. PipeHalo never changes budgets; you make every change in the ad platform.