How your ad spend tier is measured

Every morning, PipeHalo averages your actual spend over the last 90 days and turns it into a monthly figure. It counts every campaign in your connected ad accounts; you can't leave campaigns out. Budgets and paused campaigns don't count, only money actually spent.

You'll see it on Plan and billing → Ad spend: "Your campaigns spent an average of $X a month over the last 90 days", with a bar showing how much of your plan's limit you're using. Disconnecting an ad account removes its spend.